The Center of Audience
E-Book spec-work from product to launch.
Ads
Multiple Ads target different audiences who may benefit from the product. Audience comparison is possible when not sure who could benefit most from a general-use product.

One of the ad's descriptions towards a young audience.

An 8-hour Campaign ran with only a $40 daily budget, and generated 41 link clicks with a CPC of only $0.29 (Compared to Facebook Ads statistic CPC average rate of $2.11)
As a result, my ads were 5x more cost-effective, and only 1/4 of the daily budget was ever used.
Webpage
Concise yet filled with information to shift beliefs and inform the viewer about the product.
View the sample page below.
This website is tailored towards business owners, rather than the rest of the audience types. It's impossible to have a website that can reach out and become effective at the same time.
